Cov khoom siv thiab cov ntaub ntawv los ntawm E-Commerce Europe 2021, ib daim ntawv qhia raws li kev xam phaj nrog 12,749 cov neeg siv khoom hauv Belgium, Denmark, Finland, Fabkis, Lub teb chaws Yelemees, Ltalis, Netherlands, Norway, Poland, Spain, Sweden thiab United Kingdom, npog lub xeev ntawm e-lag luam hauv 12 lub lag luam loj nyob sab Europe.
Tus naj npawb ntawm European e-lag luam cov neeg siv khoom tau nce tsis tu ncua nyob rau xyoo tas los no thiab tam sim no sawv ntawm 297 lab.Tau kawg, qhov laj thawj loj rau qhov kev loj hlob no yog Covid-19 kis thoob qhov txhia chaw, uas tau tso nws lub cim rau txhua lub tebchaws nyob sab Europe.
Xyoo 2021 dhau los, kev lag luam e-lag luam hauv Tebchaws Europe tau loj hlob hauv lub xyoo.Qhov nruab nrab muag rau ib tus neeg hauv ib hlis hauv 12 lub teb chaws tshawb fawb yog € 161.Raws li tau hais dhau los, Lub Tebchaws Yelemees thiab UK yog nyob deb ntawm kev lag luam e-lag luam muaj zog tshaj plaws hauv Tebchaws Europe.Ua ke nrog cov neeg coob coob, qhov kev yuav khoom ntawm ob lub khw no yog qhov siab, thiab feem ntau ntawm kev lag luam e-lag luam yog qhov siab.Xyoo tas los, 62 lab tus neeg siv khoom hauv tebchaws Yelemes tau yuav khoom online, piv nrog tsuas yog ntau dua 49 lab hauv UK.Ntawm qhov tod tes, lub teb chaws xws li Ltalis, Spain thiab Poland muaj qhov nruab nrab ntawm kev yuav khoom qis.Nyob rau tib lub sijhawm, peb lub lag luam tam sim no pib loj hlob los ntawm lawv cov qib qis qis dhau los.
1、 Sab saum toj 12 Cov Khoom Muag Khoom Muag hauv Tebchaws Europe
Sab saum toj peb ntawm cov khoom lag luam nrov tshaj plaws ntawm European cov neeg yuav khoom, khaub ncaws thiab khau, khoom siv hluav taws xob hauv tsev thiab cov phau ntawv / audiobooks, tau nyob zoo li qub xyoo dhau los.Khaub ncaws thiab khau yog cov khoom lag luam uas tau yuav ntau tshaj plaws hauv txhua lub khw uas tau soj ntsuam.Cov khoom lag luam tshuaj yog ib qho ntawm cov khoom lag luam uas tau loj hlob zoo nyob rau xyoo tas los no, nrog rau cov tshuaj pleev ib ce, khoom noj khoom haus thiab khoom siv hauv tsev.Hauv Sweden, cov khoom lag luam tshuaj tau dhau los ua kev yuav khoom online nrov tshaj plaws hauv kev ua lag luam no.
2、 Kev xa khoom sai sai ua qhov tseem ceeb dua
Kev muag khoom e-lag luam tau loj hlob thoob plaws pawg thawj coj thaum lub sijhawm Covid-19 kis thoob qhov txhia chaw, thiab yog li muaj cov khoom xa tuaj.Feem ntau, cov neeg yuav khoom hauv online xaj ntau cov khoom uas xav tau rau kev siv txhua hnub.Yog li ntawd, cov neeg siv khoom hauv ntau lub tebchaws xav kom xa khoom sai, raws li European E-Commerce 2021 tsab ntawv ceeb toom.Hauv tebchaws Askiv, piv txwv li, 15% xav tias lub sijhawm xa khoom ntawm 1-2 hnub, piv rau 10% xyoo tas los.Hauv Belgium, tus lej sib raug yog 18%, piv nrog 11% xyoo tas los.Qhov no tej zaum yuav muaj feem xyuam nrog kev xav tau los ntawm ntau tus neeg siv khoom tshiab, tshwj xeeb tshaj yog cov neeg siv khoom qub, uas tau pib ua lag luam hauv online thaum ntxov e-commerce.
Nws tseem yuav nthuav kom pom tias cov neeg siv khoom hauv kev lag luam sib txawv nyiam xa khoom li cas.Thoob plaws 12 lub teb chaws tau kawm, txoj kev xa khoom nrov tshaj plaws yog "kev xa mus rau koj lub qhov rooj".Hauv Spain, piv txwv li, 70% ntawm cov neeg yuav khoom hauv online nyiam txoj kev no.Qhov kev xaiv thib ob nrov tshaj plaws yog "kos npe-dawb tsev lossis qhov rooj xa khoom".Hauv Sweden thiab Norway, "kev xa mus rau kuv lub thawv xa ntawv" los ntawm tus neeg xa ntawv yog txoj kev xa khoom nrov tshaj plaws.Thiab "kev tuaj nqa tus kheej los ntawm kev nthuav qhia lockers" yog thawj qhov kev xaiv rau cov neeg siv khoom Finnish thiab qhov kev xaiv thib ob nrov tshaj plaws rau cov neeg siv khoom Polish.Nws yog tsim nyog sau cia tias hauv kev lag luam e-lag luam loj dua xws li UK
thiab lub teb chaws Yelemees, qhov nrov ntawm txoj kev xa khoom ntawm "courier locker" yog tsawg heev.
3、 Kev txaus siab them rau kev lag luam e-lag luam xa khoom sib txawv
Cov teb chaws Europe tsis yog txhua yam zoo ib yam thaum nws los txog rau kev xaiv kev lag luam e-lag luam xa khoom.Ltalis thiab Lub Tebchaws Yelemees yog lub tebchaws uas muaj feem pua ntawm cov neeg siv khoom lag luam e-lag luam txaus siab them nyiaj ntxiv rau kev xa khoom e-lag luam ntau dua.Cov neeg yuav khoom hauv online txaus siab them ntau dua rau qhov no feem ntau yog cov neeg siv hnub nyoog qis dua (18-29 xyoo), ib pab pawg hnub nyoog uas tuaj yeem txaus siab them rau ntau qhov kev xaiv xa khoom xa tuaj.
Finland thiab Poland muaj kev txaus siab tsawg tshaj plaws hauv kev them nyiaj ntxiv rau kev xa khoom hauv eco.Qhov no tej zaum yuav yog vim Finland thiab Poland yog nyob rau hauv pem hauv ntej ntawm cov teb chaws Europe nyob rau hauv cov nqe lus ntawm kev xa mus thiab siv tau zoo ntawm courier lockers, qhov twg cov neeg siv khoom ntseeg hais tias khaws los ntawm lub lockers yog ntau environmentally phooj ywg tshaj li xa mus tsev.
4、 Puas yog cov neeg siv khoom nyob sab Europe xaiv mus yuav khoom hauv online hauv zos vim li cas ib puag ncig?
Cov neeg siv khoom hauv online tuaj yeem xaiv yuav khoom hauv online hauv lawv lub tebchaws rau ntau yam.Ib qho ntawm cov laj thawj uas cov neeg siv khoom xaiv mus yuav khoom hauv tsev hauv cov ntawv tshaj tawm dhau los yog cov lus txwv.Txawm li cas los xij, nrog kev paub txog kev ruaj khov, ntau thiab ntau cov neeg siv khoom tau paub txog kev yuav khoom hauv tsev hauv kev mob siab los txo cov kev thauj mus los thiab cov pa roj carbon emissions.Ntawm tag nrho cov kev lag luam uas tau soj ntsuam, Spain thiab Ltalis muaj cov neeg siv khoom ntau tshaj plaws ntawm hom kev yuav khoom hauv online, ua raws li cov neeg siv khoom hauv Fabkis.
5、 Tebchaws Europe e-lag luam loj hlob tau tsav los ntawm Covid-19 - nws puas yuav kav ntev?
E-lag luam tau loj hlob sai hauv yuav luag txhua lub tebchaws nyob sab Europe.Xyoo 2020, peb tuaj yeem pom kev loj hlob txog li 40% hauv qee lub khw, suav nrog Sweden thiab Poland.Tau kawg, ntau qhov kev loj hlob txawv txawv no yog tsav los ntawm Covid-19 kis thoob qhov txhia chaw.Cov neeg siv khoom hauv tag nrho 12 lub khw tau tshawb fawb tau hais tias lawv tau yuav ntau dua hauv online thaum muaj kev sib kis.Cov neeg yuav khoom hauv online hauv Spain, UK thiab Ltalis pom qhov loj tshaj plaws hauv kev yuav khoom.Zuag qhia tag nrho, cov tub ntxhais hluas cov neeg siv khoom tshwj xeeb hais tias lawv yuav khoom hauv online ntau dua li qhov qub.
Txawm li cas los xij, kev yuav khoom ntawm cov chaw hla ciam teb tau qis me ntsis piv rau xyoo tas los daim ntawv tshaj tawm vim yog COVID-19- cuam tshuam txog kev xa khoom thiab kev kaw hauv tebchaws.Tab sis kev yuav khoom hla ciam teb cia siab tias yuav maj mam nce ntxiv vim tias muaj kev cuam tshuam txog kev sib kis.Raws li kev tshawb fawb xyoo no, 216 lab tus tib neeg tau ua kev yuav khoom hla ciam teb, piv nrog 220 lab hauv kev tshawb fawb xyoo tas los.Thaum nws los txog rau kev yuav khoom hla ciam teb, Tuam Tshoj yog ib lub teb chaws nrov tshaj plaws rau cov neeg European yuav los ntawm, ua raws li UK, Asmeskas thiab Lub Tebchaws Yelemees.
Cov neeg teb kuj tau nug hauv daim ntawv ntsuam xyuas seb lawv puas yuav nce lossis txo kev yuav khoom hauv online tom qab qhov xwm txheej COVID-19 tau zoo dua piv rau qhov xwm txheej tam sim no.Cov lus teb rau lo lus nug no txawv ntawm cov teb chaws.Hauv tebchaws Yelemes, Netherlands thiab Belgium, uas yog cov lag luam loj hauv online, cov neeg feem coob xav tias lawv yuav txo qis kev lag luam hauv online, thaum nyob rau hauv kev lag luam loj hlob xws li Spain, Ltalis thiab Poland, qhov sib txawv yog qhov tseeb, tab sis cov neeg teb kuj tau hais tias hauv online. kev yuav khoom tau dhau los ua ib qho tseem ceeb ntawm lawv lub neej niaj hnub, lawv yuav tuav tus cwj pwm noj qab haus huv no tom qab muaj kev sib kis.
Lub sij hawm xa tuaj: Plaub Hlis-05-2022